How Spotify had 26 engineers working over the span of 4 months to deliver Wrapped 2020 last year ( via )Ĭlose one eye, tilt your phone back, and look at the screen from your charging port.How Spotify Optimized the Largest Dataflow Job Ever for Wrapped 2020 : Spotify Engineering ().How we Brought 2020 Wrapped to Life in the Mobile App | Spotify Design.If you’re interested in finding out more about Spotify’s method behind designing the experience and managing the data around it you can read more here (we’ll update these with the links for 2021 when they’ll be released on the Spotify Design and Engineering Blogs): Bonus Links: Spotify's Design & Data Workflows For Wrapped In essence, they successfully monetized data gathering and FOMO (Fear Of Missing Out). With this feature, Spotify not only made it totally fine to gather as much data as possible about users’ habits, but also gained new customers that feel left out from other streaming platforms every year. People tend to have some strong views about privacy in the digital age and control over personal information. One of the unique and unusual things about Spotify Wrapped is that it makes users excited about their data being collected and analyzed.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |